Launched in store the new Primark Denim Co. campaign captures the very essence of the Denim Co. brand. Featuring the campaign line Rhythm + Blue the creative uses iconic photography to show models across all age ranges wearing core denim pieces from the Primark range. As an integral part of the campaign a digital version has been created for in-store and online which features music from up and coming band The Struts. The models were filmed “rocking out” to the music, with the younger members of the cast enjoying the use of guitars and drum kits! For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
